How Agriculture is Telling its Story in a Different Way

We’ve all heard the familiar term “a picture is worth a thousand words,” but what does that really mean? It is the idea that a single image can convey a message or meaning more effectively than a description can.  The agriculture industry has found truth behind those words through agriculture photography and photojournalism.

Photojournalist Sherri Dougherty says that photo journalistic images are successful because they have an action-oriented approach to their subjects. Not only that, but their natural, unposed structure allows them to tell stories the way other images can’t.

Minnesota photojournalist Dean Riggott, and author of the book, Life on the Farm:
A Pictorial Journey of Minnesota’s Farmland and its People
, has mastered the art of telling stories through his images. His viewers are able to live a day in the life of a farmer through his images, and get a sense of what a farmer’s day to day life looks like, the challenges they face and what their lifestyle consists of.

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An article titled, “The voice of agriculture,” produced by The American Farm Bureau Federation explains that, today the average American is at least three generations removed from the farm, with very little knowledge about the agriculture industry.

 Photography is a tool that the industry is able to use to educate the public about the agriculture industry in a more interesting and personal way then merely writing about it. Images allow viewers to feel more connected with the subjects. It also gives the viewers a visual representation of the issues and concerns that are being discussed within the industry so that they can realize the importance of the situations.

If you are curious about something within the agriculture industry, I encourage you to find someone who has photographed it and look at their work. Photography can be a great educational tool if used that way.

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